In Bulgaria, more than 600 people lose their lives on the road every year. These road trips were never completed and all these people’s loved ones never saw them or hugged them again. With the active summer season, when road accidents are statistically increasing, NOVA and State Agency “Road Safety” have joined forces within the “Keep the hug alive” national campaign. At the heart of the initiative are Bulgaria’s eight-time rally champion Dimitar Iliev, producer Alexander Hristov, and popular actor Yulian Vergov. The campaign aims to increase public awareness toward one of the serious traffic problems, i.e. distraction caused by the use of mobile phones while driving.

Share and make more people aware of the dangers of distraction while driving and the consequences of their actions.